Thomas J. O’Connor, M. Ed., CRC is a unique innovator in the U.S. mental health arena. For 25 years, he has taught families how to survive the trauma of mental illness, and along the way created business models that change how providers deliver care to patients and families. He is most known for advocating person-centered behavioral healthcare —that is, a care system that recovers the life of the affected patient versus just treating his or her illness. Over those 25 years, he has developed a reputation as a specialist in managing psychiatric disability, working across various provider, payer, and cultural arenas (disability insurance, employer-based employee assistance, community care, and public policy). He recently published an article in Family Court Review on the concept of "parent recovery" from the trauma and stress of managing adult children with mental illness.
Tom’s firm, O’Connor Associates (of Washington, D.C. and New York City), delivered an average 81% reduction in inpatient days and 53% reduction in transitional hospital days for clients in its care 12 months or longer (2000 – 2014). In 2014, Tom merged O'Connor Associates with Mindoula Health, an innovative collaborative care start-up. Tom’s work and results have been featured in The New York Times, Psychiatric News, The Washington Business Journal, and on National Public Radio.
Ronni Sandroff is a writer, editor, and editorial director with a long track record of leading large, diverse professional teams to produce award-winning web and print content. A digital “gone-native,” her goal in all media is to attract and engage the target audience with content they will find relevant, compelling, and helpful in their daily lives.
From 1999 to 2013, Ronni worked as Editorial Director, Health and Family, for Consumer Reports. She was responsible for health and food content across all media, and consistently produced well-read cover stories for Consumer Reports on such topics as dangerous supplements, rating prescription drugs, and finding the best hospitals and doctors. As chief editor of Consumer Reports' monthly health newsletter, she tripled its circulation and helped found theConsumer Reports Health Ratings Center, which published unique rankings of hospitals, health insurance plans, physicians, treatments, and prescription drugs.
Ronni has an extensive background in health, medicine, psychology, and pharma and supplements space. Her editing and writing portfolio includes Working Woman, On The Issues, MEDICA for women doctors, and RN Magazine, McCalls, Life, Sports Illustrated, The New York Times Magazine, and Psychology Today. For three years she was editor-in-chief of Oncology Times, a monthly newspaper for cancer doctors.
Ronni has won awards from the American Business Press, American Society of Magazine Editors, Association of Health Care Journalists, American Academy of Orthopedics, American Academy of Dermatology, American Geriatric Society, National Mental Health Association, New York Newspaper Guild, and the Sigma Delta Chi journalism society.
Raashee is a digital marketing and media leader with 15 years’ experience in diverse brand and product/service domains. Skilled at growing brands, driving revenue, and leveraging data to create cross-channel integrated programs for both global and domestic companies, Raashee brings B2C and B2B experience, directing multi-disciplinary teams and managing P & L and project budgets upwards of $300 million.
Before joining the FamilyPsychConsumer team, Raashee spent two years as Head of Brand and Digital for Neustar Inc., an American technology provider of clearinghouse and directory services to the global communications and Internet industries with a portfolio of marketing technology, consumer data, predictive analytics, and web/IT security SAAS products. She also performed as Head of Digital for LMO Advertising in Washington, D.C., and Head of Social Media for Volkswagen of America. Her digital expertise is multi-faceted, including Digitas, American Express, and Samsung Electronics.
Her business acumen includes mentoring at 1776, a global incubator and VC firm, and serving as an advisor with Emissary, a knowledge-industry start up.
Raashee has an MBA from the Robert Smith School at the University of Maryland, and has won various industry awards, including the GDUSA American In-House Award, Cannes Lions, |AB Mixx, and OMMA. Her speaking and publishing engagements include OMMA Global, AdWkDC, IDG Engage, Computer World, Twitter Q/A, eMarketer, MediaPost, and ImediaConnection.
Social Edge Consulting is a professional services firm specializing in implementing, and innovating with, Jive Software. Social-business professionals who witnessed first-generation online communities, Social Edge developed a mission to help businesses conceive and stage their social journey, and customize a road map for their customers' success. In the case of FamilyPsychConsumer, that road map was creating an improved quality-of-life experience for the parent or family in their daily lives as caregivers.
Social Edge is both a user and organic innovator of the Jive platform, and bring ROI and value-add thinking to their customers’ Jive platforms. Social Edge was established in 2012 by long time "Jive-er" Andrew Kratz. The firm’s success lies in its heritage: as veterans of some of the most well-known Fortune 500 companies, they understand the culture of large, international corporations. The Social Edge team specializes in social business strategy, design and technology, including custom product development to help expand your Jive communities. After its first year in business, Jive awarded Social Edge its Consulting Partner MVP of the Year. Social Edge also develops custom plugins and widgets designed to work with Jive Software, including EdgePack™, EZAd, EZSlide, MOSAIC, and UserBulk Uploader.